The rise and fall of one of many dot com businesses that went big and then went bust plays out like a modern day Greek tragedy. It's a familiar scenario. Startup business founded by a few friends who went to school together with big ideas and big dreams. They seek funding and resources from outside investors, and use it to make a big splash. Eventually, the combined difficulty of running a company plus having to deal with external financial pressures proves too much, and things go south from there.

Unlike some of the jokes that passed for businesses in the '99 boom, the one documented here actually had something resembling a plan as to how their business would work and make money. Sort of. Of course, I suppose at one point or another, every hairbrained proposal must have sounded good to somebody somewhere. But hey, I'd go for the convenience of being able to pay for parking tickets, renew drivers licenses, and fishing permits online. It sounded like a decent plan.

Unfortunately, the strain of trying to run a business, keep the investors happy, and everything on track put a great strain on friendships, families, and significant others. The highs and the lows.

Nowadays, it's easy to look back on the era of two years ago and think about how niave it all was. Sinking millions upon millions of dollars into operations that couldn't possible make a return on that kind of money, all in pursuit of the "first mover advantage" holy grail. It was like an insane fever overtook that subsection of the country. If you were in the middle of it, would you have known how out of proportion it all was?

Well, as this movie shows, life goes on, even for people who went from being normal everyday dudes, to stock millionaires meeting with the president, to having all their monetary gains shrivel into nothing, all in a span of less than two years.